It is not uncommon to see collaborations emerge between two brands with radically different worlds. That’s the whole point of these ephemeral partnerships. They take advantage of these excursions into new creative territories to test what might or might not please their customers. Thus, many emblematic collaborations are emerging for this Spring-Summer 2022 period.

Jacquemus + Nike

The most fashionable collaboration

Simon Porte Jacquemus' designs regularly draw on the world of sport, from diving clothing to hiking shoes and swimwear. Thus, this collaboration promises to be fashionable and iconic!

This new feminine collection in neutral tones combines the ease and simplicity of Jacquemus with the technical prowess of Nike. In addition, it was essential for Nike to bring the French look and emotion that Jacquemus brings in each of his creations.

Thus, the new collection is made up of 15 pieces, including in particular the revisited Humara sneakers (one adorned in gray and white and another pair adorned in brown and beige, all branded with the golden Nike Swoosh logo. The emblem of Jacquemus is found below the sole), a pleated skirt reminiscent of uniforms on the tennis court, a unisex hiking bucket hat...

The Jacquemus brand wishes with this collaboration to open up to a wider audience. And Nike had the ambition to partner with an innovative and unique brand.

Revealed on June 27 during the Jacquemus spring-summer 2023 fashion show, the Jacquemus + Nike sneakers have been available since June 28 on the brand's e-shop.

Adidas x Gucci

The coolest collaboration

The collaboration has been available since June 7, 2022. The pieces in the collection are both modern and nostalgic for the 80s, mixing a retro-chic universe from the House of Gucci and the sporty spirit of Adidas

Thus, for ready-to-wear pieces, the iconic Gucci web stripe is combined with the three Adidas stripes, and the GG monogram with the Adidas Trefoil logo.

But the star of the collection remains the Gazelle sneaker, Adidas' flagship model, revisited in snake, colored velvet and GG monogram.

This Adidas x Gucci collaboration gives a sporty-chic, cool and trendy look. The collaboration is available for purchase since June 7, 2022 in selected stores, online and on the Adidas Confirmed application.

Burberry x Mythical Games

The most innovative collaboration

The British luxury house, Burberry, has announced that it wants to strengthen its ties with the American video game publisher, Mythical Games. Thus, Burberry and Mythical Games wish, for the second year in a row, to offer their communities: an even more unique branded gaming experience.

At present, we do not have any further details regarding the nature of this collaboration, which is still secret. However, what we already know is that the collaboration will once again focus on the publisher's flagship game, Blankos Block Party.

This game is a multi-player interface allowing small characters to evolve in the form of Non Fungible Tokens. Presented under the name “Blankos”, these can be bought, collected, updated and then resold.

Thanks to this collaboration last year, the House of Burberry was able to design an NFT “Burberry Blanko” in the colors of its TB Summer monogram and presented in a limited edition. It was the first luxury House to invest in this new virtual universe.

In the long term, the House of Burberry's mission is to reach the digital sphere while focusing on hyper-physicality, like immersive events for example.

Uniqlo x Marni

The most LifeWear collaboration

The Uniqlo brand announces the launch of a collection in collaboration with the Italian house Marni. This new line combines style with colorful models and prints, characteristic of the Marni brand, and the elegance and technical expertise of Uniqlo.

Indeed, this collaboration combines simplicity and color, timelessness and modernity. It is the original meeting between simplicity, audacity and innovative materials of LifeWear Uniqlo, and the singular sensitivity and creative vitality of Maison Marni.

It is an arty line imagined on the theme of universality, revealing itself to be original and full of optimism. Through this, models such as coats, pajamas, skirts, blouses, jackets, pants, parkas... Allowing you to create summer outfits that are both sporty and elegant.

The Uniqlo x Marni collection has been available since May 19, 2022 in Uniqlo stores and online from May 19.

Louise Marcaud x Chérietta O.

The Made in France collaboration

We also had the chance to collaborate with Chérietta O. This young French brand offers leather products, assembled and designed in their Bordeaux workshop. On this occasion, Louise Marcaud x Chérietta O. offered a competition from June 8 to June 22, in order to highlight emblematic pieces: the Top Bracca Louise Marcaud, and 3 products from the Chérietta O. brand with a carrying case. airpods, a key ring and a leather wallet.

This collaboration combined minimalist style, Made in France, know-how and originality.

Among these great collaborations, who would you see Louise Marcaud doing a collaboration with?

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The Louise Marcaud Team

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