La mode et les nouvelles plateformes

Fashion and new platforms

For several years, the fashion world has been known to be quite elitist. It tends to become popular across different platforms.

In addition to press specialized traditional such as Vogue, Cosmopolitan or even Bazzar, he is now possible to consult fashion content on different platforms.


You couldn't have missed the Léna Mahfouf aka Léna Situation phenomenon. The most followed French YouTuber with 3.9 million subscribers on Instagram. Fashion and luxury have always had an integral place in the life of young women. This is why she studied fashion and graduated from the MODA DOMANI school. Over the years, she has been able to create a place for herself in this fairly closed world.

Since June 4, 2021, she has collaborated with Vogue France and hosted a mini-series on the magazine's YouTube channel entitled " Vlogue ". In these videos Léna, opens the doors behind the fashion shows as for the Balmain fashion show last March in Paris with the added bonus of the presence of Olivier Rousteing .

We were also able to follow his preparation for the Meet Gala 2022 . Indeed, Léna Mahfouf was the first French content creator to receive an invitation from Anna Wintour to the most prestigious ceremony of the year.

On her various social networks, you can also follow all her trips during Fashion Week from Paris to New York via Milan. 

@lenamahfouf @olivier_rousteing


The podcast format is on the rise. Present on the platforms Spotify , Podcast or even on Deezer.

If you want to know more about managing a business in the world of fashion or gather valuable advice, the podcast “ Enterprendre dans la mode” by Adrien Garcia is for you.


The Louise Marcaud team's favorite episode is that of Eugénie Tronchu who spoke to Elise Goldfarb and Julia Layani in the podcast " Elise and Julia, the podcast ". The Head of Editorial Content of Vogue France looks back on her journey from intern to her appointment as head of the magazine by Anna Wintour . She also discusses the importance of the representation of all women in this environment. To illustrate her commitment, let us remember that she chose Aya Nakamura to cover the first issue of Vogue France.

@elisegoldfarb @julialayani

Do you want to discover the rising stars of fashion? The Catwalk Calling ” podcast by the federation of haute couture and fashion puts young designers in the spotlight.

Federation of Haute Couture and Fashion

Instagram accounts

For several years Instagram has been a real sharing platform. There are many content creators to follow to stay up to date with all the latest fashion news and trends.

If I tell you she is young, talented and beautiful. Whether she collaborates with Gucci, Louis-Vuitton or even Miu Miu . This is Paola Locatelli . On her Instagram account, the fashionista shares with us looks, each more original than the last. Present at all events around the world, it is a true reference in terms of style. Although she works with many luxury brands, she does not hide her attraction to young emerging brands and small designers. 

Always with the aim of being at the forefront of fashion, we offer you the Instagram account of Marie-Victoire Tiangue alias “MV”. Her publications immerse you in the world of a true fashion addict.

With all these resources, we hope that the terms fitting , glamteam or even showroom will no longer hold any secrets for you.

@paolact                                @mv.tiangue

Readers' corner


Podcasts allow you to learn more about the world of fashion by hearing the feelings and experiences of professionals. All in detail.


The new platforms help young people to be more informed about the different fashion professions and not just that of stylist or model.


Following influencers on Instagram during Fashion Week allows you to find out about the backstages of a fashion show, for example, and it's very interesting.

Solène Nzingoula

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